[MIR Course] Day 1 - Purple Cow


Why You Want To Be a Purple Cow Company

What you’ll learn in today’s video:

How to being “Purple Cow” enables you to avoid discounting and still get more customers by changing your customer’s decision making framework.
Examples of how you can differentiate yourself in ways that would make people want to do more business with you.

Action steps

Yes, there are a lot but this is business changing work here!