[MIR Course] Day 6 - Social


The Key to Making Facebook Work for Lead Generation

What you’ll learn in today’s video:

What “party” channels are and how they needed to be treated differently.
How to use content marketing to build trust with your prospects.

Action steps
Ask your sales and front desk people which questions they get often from potential customers when they call in.
Take that list of questions and brainstorm some topics for articles that would answer those questions for your prospects.
Pick your top 2-3 ideas and write these articles.
Run these on your “Party” channels… see which ones resonate. Keep running those that do, pause those that don’t.
Continue marketing to people who read your content with more direct offers over time.