Quick Guide
If someone is requesting a service you don’t offer, the lead is invalid.
Examples of ‘services not offered’ invalidations might be someone who wants to rent one bedroom out, or someone who wants to rent their home out by the week, or possibly someone who wants help only screening tenants but no other services.
This type invalidation refers to leads we send you that own property outside of the service area you sent us in your onboarding. Invalidations of this kind inside the service area you originally gave us will be disapproved, so be sure to update us if your service area changes.
These leads need to be invalidated within 1 business day of when you make first contact. Why? Because we can refer the lead to another company who does service that area, but only if the lead is sent to them in a timely manner.
In order for "out of area" invalidation requests to be approved, the address or city needs to be included in the invalidation request so we can refer the lead to another client that services that area. If you don't provide the city/address we can't refer and the lead is worthless to us to refer.
Important note: You may have other companies that you might ordinarily refer leads to when they are outside your service area. With Geek leads, you may not refer the leads to another company. Why? We refer the leads ourselves to keep lead costs down for everyone. We have paid to generate the lead and we need to find a way to get some return on that money spent. If you refer the lead, we will bill you, so you don't want to do that!
If a lead is looking to rent out a house that you manage or is trying to get on your vendor this, these leads are invalid. We try to screen most of these leads, but some people are persistent and still get through. When you encounter these leads, invalidate them and they will be approved.
Sometimes a prospect contacts you more than once. We only expect you to pay the first time, the rest of the times they contact you are invalid/non billable.
A lead is invalid when ALL contact information provided is “bad”, meaning the email bounces AND the phone number is non-functional/wrong number.
You must try BOTH the email and phone and both must be non functioning before an invalidation will be approved.
Why must both be tried? Sometimes a number or email won’t work because of a simple error in typing by the prospect. Other times, they intentionally put in an incorrect number or email to force you to either call or email them (some people are concerned with spam calls or spam email; others are just not ready to speak with a person on the phone).
Sometimes you may get a lead that doesn't respond after you try to contact them. The lead appears to be valid, but you just can't get in touch. How do we deal with this at Geek? We will approve up to 5% of your total valid leads as long as you can demonstrate that you attempted to follow up in some way at least 6 times in the first 14 days. If you do follow up at least 6 times (at least 3 of those follow ups must be by phone or text, not email) then after 14 days we will approve invalidations for non response up to the limits noted. There are more details on ghost leads invalidations here.
We don’t approve invalidations for the following types of leads
A lead that was invalidated doesn't that doesn't meet our criteria will be marked as " disapproved". A disapproval isn't necessarily a final decision. When a lead is disapproved, you'll be sent an email explaining why the lead was disapproved and you'll have the ability to go back and forth with us and clarify things if need be. That email may request more information and once provided, we'll review the invalidation again (and potentially approve it if the new information sheds new light on things).
We have generated over 90,000+ property management leads and have seen most types of invalidation requests in that time. However if you find a situation that you think we should consider for invalidation that is not listed, you can submit it for our consideration. Our goal is to a have a simple system that is fair to both sides. If you think we should consider something, we will listen.
From your list of leads (or via the search functionality) find the lead you wish to invalidate and click on it. There is also a link in the lead itself typically that you can click on that will take you to that lead in the dashboard.
When you click “invalidate”, a box will pop up prompting you for more information about your invalidation. Select the reason for invalidation and enter any additional details in the text box. Finally, click “request invalidation” to send the request along to us.
When you invalidate a lead, it gets sent to us for review. If we approve the invalidation, here's what happens next:
You can easily see the status of a lead in the dashboard next to a lead:
You can also see if you were credited at all in a particular week by viewing your invoices:
